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10 effective Instagram growth strategies

10 effective Instagram growth strategies

Before diving into the list of 10 effective Instagram growth strategies First, let’s understand what does it mean by Instagram growth is.

What Is Instagram Growth?

There isn’t any specific meaning for Instagram growth. Some users measure their Instagram growth by the number of followers, likes, or comments on posts. Some measure it by their hashtags performance and page reach. But one of the best ways to measure your growth is by the Instagram engagement rate. Engagement rate helps you to measure how much your followers interact with your content. 

But how to grow on Instagram?

Here we will show you 10 effective Instagram growth strategies to increase your followers’ number and increase your engagement rate.

10 effective Instagram growth strategies

Building a successful Instagram strategy is not a cup of tea. You’ve got people watching your every move, so it’s important to make sure that you’re doing everything you can in order to grow your following. 

Understanding effective Instagram growth strategies can help your brand increase followers and reach a much wider audience which definitely increases brand awareness.

Here are 10 effective Instagram growth strategies you can use to get started with an Instagram growth guide that works for you.

1. Optimise your Instagram Bio

Your Instagram bio is an important factor in growing your following.

One of the most important effective Instagram growth strategies is to make sure your handle and Instagram profile name are relevant and clear so that people who are specifically seeking you out on Instagram can find and follow you. If you can fit a relevant keyword into your bio or name, even better.

In your bio, write a clear description of your business while still including bits of your brand personality.

2. Use Hashtags

You can use up to 30 hashtags for each post but the study shows that 20 hashtags per post work best for effective engagement on Instagram.

It means you have to be strategic about the hashtags you use in your post and hashtags should be relevant to your content.

Use Hashtags

To find the best hashtags for Instagram growth, there are plenty of tools from which you can freely do hashtags research or start typing keywords into the search bars of Instagram that are close to your business to see which trendy hashtags pop up. Use a combination of those relevant hashtags and some of the most popular hashtags in the world to help your post maximize reach.

3. Write Engaging Captions

Your Instagram post caption is another powerful part of Instagram growth.

It’s the first thing people see when they look at your post, and it should be a great reflection of who you are and what you stand for.

When you write captions, make sure they’re engaging and interesting. Don’t just copy and paste a stock caption from your favourite social media platform—create something that reflects your brand personality, and makes the reader want to click through!

4. Be Consistent

Posting consistently on Instagram is one of the top Instagram growth hacks because of three reasons:

First, it helps you build a community around your brand. With more than 1 billion users, the Instagram community is huge and growing every day. This means there are more opportunities for you to reach your target audience and build relationships with them as they engage with your content.

Second, it helps you build or reinforce brand awareness. When people see your posts regularly on Instagram, they get to know who you are and what you stand for. This creates a sense of trust between you and your followers, which makes them more likely to engage with your products or services when the time comes for them to buy something from you.

Third, it builds buzz around new products or events that are coming up in the near future without having to spend money on advertising campaigns or other marketing strategies that could be costly in terms of time spent planning and execution as well as results achieved (if any at all).

5. Optimize Your Instagram Posting Schedule

The key to growing your Instagram account is to post content more frequently. But how often should you be posting?

It depends on who your audience is and what is their location.

If you’re trying to spread awareness about a cause or promote a product, then the best strategy is to post on Instagram once every two weeks or so. You can post more often if you have something people want, but for most people, it’s better to spread out the posts over time so that people don’t get bored of seeing the same thing over and over again. As long as you don’t keep posting too frequently, then your followers will continue coming back for more.

You can also use social listening tools to understand your audience’s interests. Based on the findings, you can come up with the right posting schedule to boost your Instagram growth.

6. Engage With Your Audience

Engaging your audience on Instagram is super important, and it’s something that you can do even if you don’t have a ton of followers. It’s not just about posting interesting content—it’s about being a good person, too!

If you want to improve your Instagram growth, engage your audience by answering questions, explaining yourself, and being friendly.

7. Use Instagram Stories, Videos, and Live Videos

Did you know that only posting images on Instagram is a HUGE mistake? Instagram Live, Stories and Reels are all ways to get more engagement.

Instagram Live is perfect for a quick, spontaneous chat with your fans. It’s also an excellent opportunity to show off your brand at the moment—and maybe even get a little creative when it comes to the content!

Mearketing Strategy

Stories are another great way to interact with your audience. They’re a great way for you to showcase all types of content, but they don’t have to be as scripted as a regular post, so they can be really fun!

Reels are also handy because they allow you to show off your brand while showcasing your talent as well. You can use them in conjunction with other tools like live videos or Instagram stories if you’re looking for something more specific! 

8. Collaborate With Other Brands

The first thing you can do to find the best partner for your product is to explore the Instagram platform and discover influencers with a similar target audience as you. Then, check out who those influencers are following or following back.

When you collaborate with other brands, your audience has the opportunity not only to engage with yours but their audience as well. This increases the likelihood that they’ll try your product.

You get to add your insights and expertise to the customer experience design and product development process, creating stronger relationships with partners who might one day become customers of your own.

9. Run Instagram Ads

Want to ramp up your Instagram growth?

If you’re looking for a way to get more people to see your posts, you need an advertising budget. While your organic growth is important, the ability to promote posts and run ads will help increase growth and reach even more people.

Getting the most out of Instagram is all about having a plan.

And the best way to get more people to see your posts? Hire an ad manager who can help you figure out what works, and then make it happen.

10. Run contests

If you’re looking to grow your Instagram account, an Instagram contest is another top Instagram growth strategy to do just that. The prize itself will help you reach more people and get more eyes on your account, so you can start making connections with new followers who may want to buy from you in the future.

giveaway contest

This type of contest is also a great way for brands and businesses to get creative with their content and engage with their customers. This makes it even more fun for them, which means they’ll be more likely to continue following the brand (and maybe even share the post!).

Which of these strategies will you be implementing?

Even if you’ve never used any kind of social media for your business, Instagram growth can be a decisive step towards bringing your brand the added awareness it needs to thrive. You can shape your brand identity and reach a wider audience than ever before while engaging with your community in real, meaningful dialogue. 

Now I would like to hear from you. Do you have any questions or tips to add to this list of 10 effective Instagram growth strategies? Please share them with us in the comments below. 


First of all, you have to be patient on Instagram. Gaining more followers is a continuous process, not a one-time process. There are a few tips as to how to attract more followers that you can start with: posting on a regular basis posting high-quality content that is in line with your brand using hashtags relevant to your post content, location, or target audience interacting with your audience and tapping into their audiences by publicly responding to their Instagram activity. And these are the few things that you should keep an eye on.
We understand it's tempting to think that buying Instagram followers is a quick and easy way to boost your engagement numbers and reach new customers. But it's important to know that this is not always true—and it can actually have the opposite effect if you don't take the time to invest the effort required to gain real results. Buying followers can backfire if you don't take the time to make sure they're real people who will engage with your content and stay engaged with your brand over time. If you buy from an unreliable source, or from someone who doesn't have strong connections within Instagram's ecosystem (like influencers), then you might end up with unfollowers instead of real fans!
Instagram makes money primarily from advertising. Each photo you post on Instagram has a unique set of data associated with it, including the time and date you posted it, as well as information about who was in the photo, such as their age and gender. All this information is used to provide more targeted ads to users who are most likely to respond to them. When a user engages with an ad, the advertiser will pay Instagram for the engagement—the more time spent on an ad, the more money is paid out by Instagram. This can be in the form of a CPM (cost per thousand impressions) or CPC (cost per click).
Instagram ads are the same as any other paid ads: they're targeted to people who have seen your ad, and they're targeted to your audience. They're also displayed in a similar way to regular Instagram posts—so if you've got a following of people who love cats, for example, you could promote cat-related products in your Instagram ads. Instagram ads are an effective tool for promoting any type of business on the platform. They can be used to promote products or services, but they can also be used to promote awareness campaigns or events. They can be run at any time of day and on a variety of days of the week.
Verifying your account on Instagram is a great way to make sure that people don't think you're an impersonator or a fan account. Verification is just another way of saying "trust me." People don't want to follow accounts that seem fake or too good to be true, and when they see someone who is verified, they know it's safe. So if you're an influencer, business owner, or someone who manages the profile of someone who has a lot of followers—like an athlete or celebrity—you might want to take this step. You can verify yourself by going here: In order to verify yourself on Instagram, you'll need to prove that you are who you say you are by providing information about yourself and about your company or organization. You'll need to include some basic information about yourself—like your name, date of birth, and location—and then provide proof of what type of account you own (business/organization), how long it's been around in social media circles (5+ years), and why people should trust what they see on your page (relevant experience).

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